A relatively new British brand that has built up quite a following since its launch in November 2008. Illamasqua (a combination of 'Illusion' and 'Masquerade') is the brainchild of Yorkshire marketing guru Julian Kynaston who, without any previous experience in the world of makeup, launched the brand to reflect his passion for all things subcultural.
Illamasqua was edgy from day one so it felt like a natural step for Joseph Corre to join in 2010. There aren't many people with as much punk heritage in their blood as this man. The son of Vivienne Westwood and Malcolm McLaren, Corre grew up in the middle of London's punk scene. After a number of years working for his mother, he co-founded lingerie company Agent Provocateur, where he worked for 16 years before leaving to join Kynaston. The pair have created a bold beauty brand that is expanding rapidly and will soon have 13 UK stockist sites, as well as a presence in the US, Australia and Dubai.
